Kapsula kolekcija ili Kapsula garderober jeste koncept koji kaže da svaki garderober treba da ima nekoliko vanvremenskih komada koji će biti osnova za dodavanje trendi odeće. Do ove ideje prvo dolazi Suzi Fou (eng. Susie Faux) koja je bila vlasnica londonskog butika Wardrobe tokom sedamdesetih godina prošlog veka. Do popularizacije ovog termina ipak dolazi nešto kasnije, 1985. godine sa kolekcijom dizajnerke Done Karan 7 easy pieces. Ova kolekcija sastojala se iz jednog bodija, suknje, savršeno iskrojenog sakoa, haljine, jednog kožnog komada, kašmirskog džempera i bele majice, a ideja je bila da ovi komadi treba da omoguće tranziciju iz dnevnog u večernji autfit i od poslovnog do parti izgleda. Dona je za svoju reviju obukla devojke samo u bodije, a one su se onda na pisti presvlačile kako bi dočarale korisnost dizajnirane kolekcije. Ono što je takođe karakteristično za ovakve kolekcije jesu boje, odnosno, izostanak boja. U Kapsula kolekcijama najčešće možete videti crnu, belu, sivu i bež uz sitne varijacije kada je u pitanju toplina nijanse. Ideja je da ovi komadi budu jednostavni, neutralni, i lako uklopljivi sa svim ostalim stvarima koje posedujete. Ovaj koncept takođe nalaže da odeća koju biramo za osnovu mora da bude kvalitetna i dugog veka, što znači da su ovi komadi oni u koje treba da investiramo. Zbog toga što odeća koju nosimo treba da bude prijatna na našoj koži, treba da je volimo i da nam traje, a to ćemo postići samo ako biramo kvalitetno.
O tome kojih sedam komada bi Dona Karan izdvojila kao najupečatljivije tokom cele svoje karijere možete pročitati na sledećem linku: https://www.vogue.com/slideshow/donna-karan-seven-career-highlights-cold-shoulder
This whole story has one potential problem, and that is shape and universality. We can all agree that every wardrobe should have a pair of great jeans, one high quality white shirt, a black and a white t-shirt and a fitted blazer or a jacket that will look as if it was made for us, but it is also important to take into account our personal affinities. There is no such thing as an universal shape or form that fitts every size, height, age and profession. It is important to choose pieces that will be timeless for you, and for those pieces to complement your figure and accentuate your character. Clothes sometimes can speak instead of us, and the basics of our wardrobe should be the same as the basics of our personality so it’s very important to choose something that we see ourselves in. What we really want is to respect the dress code that our obligations expect from us, but to avoid uniformity and keep our identity completely trough our clothes.
Our suggestion this time are pieces from the ZAGA collection that are the perfect basics for any outfit – a shirt and a short sleeved t-shirt. Short sleeved t-shirt might even be the most useful clothing item one could own, it has such a wide purpose that it is a wardrobe staple all by itself. Alone or with an addition of a cardigan, bomber jacket, kimono, vest, if chosen well it will be a piece you keep going back to. Exactly with the idea to make this a piece you will wear over and over again, we made our ZAGA t-shirts. What is specific about these t-shirts is a little longer sleeve that hugs the biceps perfectly, a nice, not too revealing v neck, and small details on the sleeve and the back with messages of love that are a staple of our brand.
What you will need for a more traditional and elegant look is a shirt. Depending on how you style it, one shirt can be a complete chameleon from one event to another. This piece should also be a reflection of who you are, it should follow your moves, and every line on it should accentuate the lines of your character. We suggest our La Vida shirt in white and black. Its playful style is presented by a ruffle that will hug your shoulders and in romantic sleeves with a cuff which can be both formal and boho.
We strongly believe in the power of clothing, and we say it all the time, because we do think that it is one of the basic forms of self expression and an indicator of our personality. It is important to choose clothes for ourselves, for how we see ourselves, for how we feel and for what we want to emit. There are many ways to make our wardrobe functional yet never boring.
A capsule collection is a great concept that we support in every shape and form, it is a way for us to actually wear and love our clothes instead of piling up things we don’t need whilst blindly following trends. What we want to accentuate however, is personalisation of this concept and the positive vibe that should follow us from the moment we put on an outfit all throughout the day until we take it off in the evening. Don’t forget our suggestions for your capsule, La Vida shirts and V neck t-shirts that you can buy on sale right now on our website www.zagaclothing.com.
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