As the brand became more visible and popular locally, the designer became recognized as someone who uses modern design tools to bring core cultural values from the past closer to the people. Starting from 2017 this became the foundation of ZAGAs collaborations with some of Serbia’s most important cultural institutions such as The Gallery of Matica Srpska and The National Museum of Republic of Serbia, with whom ZAGA produced a line of T-shirts inspired by the artwork of famous Serbian paintings such as Sava Šumanović, Paja Jovanovic, Uros Predic etc.